Social Responsibility
Operating Responsibly Since 1972
From the beginning, Scheid Family Wines has been rooted in a spirit of advocacy and community. Our founder, Al Scheid, championed the rights of California grape growers and vineyard owners, setting a standard for social consciousness that still guides us today. We proudly carry forward his legacy by supporting local programs, causes, and initiatives that create positive change and embody the optimism that has defined us from the start.
We’re Proud to Call Monterey County Our Community
Giving back has always been central to who we are. As part of our deep-rooted commitment to the community, Scheid Family Wines actively supports local nonprofits each year through donations of time, funding, and wine.
We are also proud to sponsor the annual
Scheid Writing Contest, a scholarship program to support our local-area high schools since 1988. An essay contest focused on effective research and clear communication around timely topics, the program has awarded more than $400,000 to local high school students pursuing higher education. It remains a meaningful way we honor Al’s enduring values and legacy.
Promoting Responsible Alcohol Consumption & Advertising
We believe that all wine—no matter how outstanding—should be enjoyed in moderation. Scheid Family Wines is a long-time member of the Wine Institute and follows its Code of Advertising Standards.
We share the belief that wine companies should only engage in ethical, age-appropriate marketing and promotion that emphasizes safe, legal, and the optional enjoyment of alcohol. These principles inform all of the marketing and advertising we create and engage in.
